Your Shopping Bag

Recalculating Shipping...

Your basket is empty

Sign up to BYBI

Get 10% off your first order when you subscribe.

You’ll be the first to know about new product launches, exclusive offers and the next Susty Summit. Plus, get relevant beauty and sustainability content delivered straight to your inbox.

You can unsubscribe at any time.

Sorry there was an error
please try again

A beauty advent calendar, our way

The issue with beauty Advent calendars...

Let's face it, beauty Advent calendars are gorgeous, beautifully wrapped and brimming with new treats. However, the 25 miniatures inside are almost always over-packaged in individual boxes, placed within a larger box and sealed with a (non-recyclable) plastic film.

Plus, some products may not be right for you, so they're unwanted and go to waste. AND minis mean more packaging is used to house a small amount of product. Great when you're trying something new, not so great when it's hard-to-recycle plastic. 

It's excessive, wasteful and a no for the environment.

During the festive season, 300,000 tons of card packaging is used. That's enough to cover Big Ben 260,000 times! When it comes to Advent calendars that's a problem, plus anything that's shiny, glossy, foiled or glittery cannot be recycled. (Sigh). 

Our answer? BYBI's Anti-Advent. 

Festive treats delivered digitally from now until the new year. Expect exclusive content, epic gifts and mega susty competitions. Follow us at @bybibeauty and visit to stay up to date. 

Your exclusive treat.

Today's gift; get a FREE Mini Babe Balm worth £9 when you spend £25+. Ends Sunday 15 Dec.

To claim your free gift, simply add Mini Babe Balm to a £25+ basket.


Worried about over-packaging? No need to stress, we've got it sorted. Read all about our sustainable approach to packaging here