Happy new year from Team BYBI! We hope you have a great start to 2020 (what a year) and we cannot wait to share the newness we've been working on...but more on that later this month.
First up, we're talking Veganuary
Typically January can be a bit meh. No festive fun, a full working week causing a shock to the system, dark, gloomy mornings and then there's the casual 4567 days until Pay Day. BUT on the flip side, many of us feel ready for a change, a refresh and a challenge. For some, this comes in the form of Veganuary.
What is Veganuary?
It refers to the month of January when people commit to eating a plant-based diet or adopt an all-encompassing vegan lifestyle. You can take the pledge, discover recipes and read ambassador testimonials here.
The number of those signing up to the Veganuary campaign has grown from less than 5,000 in 2014 to 250,000 in 2019. Plus, the number of vegans in the UK has grown from an estimated 150,000 in 2006 to 600,000 in 2018. As the numbers show, veganism is growing in popularity, and with it, increased choices for plant-based alternatives, from food to clothing and skincare.
But where do you start?
If you find the concept of Veganuary daunting, we suggest starting with your skincare. After all, it's a (very important) part of your everyday routine.
Is there a staple product you can swap out for a vegan alternative? For example, Babe Balm, our multipurpose beauty balm acts as a nourishing treatment for dry patches, cuticles or lips and can even be used as a hydrating balm cleanser. It's an easy swap for one or more products on your bathroom shelf.
Why is some skincare NOT vegan?
It's a good question, and in fact animal products are commonly used in skincare. Here's three ingredients that you may have thought were vegan...
- Lanolin. A waxy substance usually found in products such as lip balms. It's extracted by squeezing sheep's wool.
- Cera alba. Also know as beeswax. When formulating Babe Balm, we made the conscious decision to opt for fruit wax instead of beeswax. It creates that creamy, glossy texture just as well, if not better.
- Collagen. Used in widely supplements and cosmetics, it's typically derived from animal tissue.
Why you should choose vegan skincare
Choosing vegan skincare is not only kinder to our furry friends, but it's kinder on the Earth too (stay tuned for more on this later in the week). However, choosing BYBI, aka. vegan skincare doesn't mean compromising on high-performance products that deliver great results.
Take our bestselling Bakuchiol Booster, it's a natural and vegan alternative to retinol (which is typically an animal derivative). Bakuchiol has been proven to boost collagen production, reduce fine lines and improve congestion. Vegan skincare that has an impact.
If a vegan diet is too much right now, skincare is a great place to start. If you've already adopted a vegan diet, why not take it to the next level with your skincare and complete your vegan lifestyle?
Plus, there's longevity in a new vegan skincare routine, it's for life, not just for January.
If you want to learn more about Veganuary and why vegan skincare is one of the fastest growing categories in beauty, listen to the Clean Beauty Insiders podcast, hosted by BYBI Co-founders Elsie & Dominika: Veganuary in beauty - how to do vegan skincare.